I am at iMedia Breakthrough 07 this week. I guess its time that I explain what I do. I work with a team that manages the Starwood brands across interactive marketing, web site development and call center strategy.
iMedia is a conference that brings together clients, agencies and sellers. The sessions leave something to be desired, but the real value is in the networking. Today, for an hour and a half, we had a "speed dating" session where the brands sat at a table, and the sellers had 60 seconds to explain what they do before rotating on to the next brand. I met a ton of people. Tonight, Bob Garfield, of Ad Age spoke. Talk about arrogant! We were not nearly as impressed with him as he was!
Tuesday, March 27, 2007
Posted by Burt Rosen at 12:26 AM